Jens Thordarson is a senior business executive and entrepreneur with more than two decades of experience leading complex, capital-intensive organizations across aviation, infrastructure, and sustainable food systems. He is recognized for combining strategic rigor with hands-on operational execution, particularly in environments requiring disciplined scaling, stakeholder alignment, and long-term capital planning.
Jens served as the Chief Operating Officer of Icelandair Group. In that role, he oversaw operational performance, strategic transformation initiatives, and cross-functional execution within one of Iceland’s most complex and globally integrated businesses. Jens currently serves as Chief Executive Officer of GeoSalmo, an Iceland-based land-based salmon farming company focused on advancing sustainable aquaculture. Under his leadership, GeoSalmo has progressed from concept through financing, permitting, energy sourcing, and early hatchery operations, establishing the foundation for commercial-scale production built around biosecurity, environmental performance, and product quality.
Across his career, Jens has led organizations through periods of transition, built high-performing management teams, and executed growth strategies in highly regulated and operationally demanding sectors. He is an active participant in international industry forums and collaborates with partners across Europe and North America on sustainable production models and industrial innovation. Mr. Thordarson also serves as the Honorary Consul of Ireland in Iceland, encouraging tourism, trade, and foreign affairs between the two nations.